Underwear company Tommy John wants men to upgrade their briefs. Their new ad makes a persuasive point by highlighting a double standard between men and women. In the ad, titled, "The Naked Truth," a gorgeous model seductively strips. But when she gets down to her underwear, they are tattered and dowdy. Then, these words flash across the screen: "Don't like what you see? Women have felt that way for years." The company is highlighting the fact that while women put considerable effort in...
Underwear Company Highlights A Huge Double Standard Between Men And Women
Business Insider - 18 Dec 2013 23:57
Underwear company Tommy John wants men to upgrade their briefs. Their new ad makes a persuasive point by highlighting a double standard between men and women. In the ad, titled, "The Naked Truth," a gorgeous model seductively strips. But when she gets down to her underwear, they are tattered and dowdy. Then, these words flash across the screen: "Don't like what you see? Women have felt that way for years." The company is highlighting the fact that while women put considerable effort in...
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